Our Approach

The William Hill Foundation (WH Foundation) was established as a registered charity in 2011 to administer the hardship fund for colleagues and other charity programmes, the first of which was the five-year Project Africa, which ran from 2012 to 2017.

In 2019, the Foundation was relaunched with a new and expanded focus on mental wellbeing. Mental health is a major issue that touches many people, with one in four of us experiencing difficulties at some point in our lives.

The Foundation is currently working across three areas supporting mental health and wellbeing, colleagues and employability.

Uniting Against Dementia

2019 marked the first year of the William Hill Foundation’s 3 year partnership with Alzheimer’s Society.

Read more about our partnership

Supporting colleagues

Providing essential support to our colleagues is a central part of ethos of the William Hill Foundation. As part of the company’s Employee Assistance Programme, the Foundation provides a hardship fund to colleagues who, through no fault of their own, are facing financial difficulties.


Recognising the importance of work to people’s mental well-being, providing skills and opportunities for employment is a core priority of the William Hill Foundation. In that time we have partnered with a number of organisations, including the Tottenham Hotspur Foundation, to offer work experience programmes providing employability skills and a direct route to employment through William Hill.

Further reading

Alzheimer's Society

Support Within Sport

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Haringey Box Cup

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