The William Hill Foundation was set up in 2011 with the objective of supporting colleagues and their families in times of extreme financial difficulty through our Hardship Fund.

The Foundation also runs a match funding scheme to encourage colleagues’ fundraising efforts for charities and community initiatives. The scheme helped boost colleagues’ donations to local charities by over £50,000 in 2017.

The Foundation has also helped support our 5 year commitment to Project Africa, which began in 2012. Project Africa has helped provide Ol Mairo, a remote community in Kenya, with a better quality of life and for the community to become more self-sufficient.

Although our commitment has officially come to an end, we continue to work with the teachers, tribespeople, teachers and the governing health and education ministries as part of a careful handover process.

Through the efforts of colleagues and the support of the William Hill Foundation, £220,000 was raised for Project Africa and helped provide the community with:


Fresh drinking water and electricity

Handing out pencils.JPG

A fully stocked and staffed library


A health clinic with an AIDS nurse

New teachers’ accommodation and classrooms in the local Island School, supporting an increase in the number of students from 180 to 500

Further education scholarships for high performing students