Integrity in sports betting is essential to the industry in ensuring we address a range of potential gambling-related issues.

We have robust systems in place in all the locations we operate in that help us efficiently identify and act upon unusual or suspicious activities.

William Hill is a member of ESSA, the sports betting integrity body launched by leading regulated sports betting operators to monitor suspicious betting patterns. In the case of potentially fraudulent activity taking place, identified by our internal monitoring mechanisms, notably in our trading teams, ESSA is able to report this activity to the relevant sport’s governing body.

We have a number of memoranda of understanding in place with sports governing bodies such as the British Horseracing Authority, the Scottish Football Association, the English Football Association, Rugby Football Union and the Tennis Integrity Unit. We work closely with these sports bodies in sharing best practice in identifying and reporting suspicious betting patterns. We are currently working with the Tennis Integrity Unit to implement their recommendations from the Independent Review of Integrity in Tennis and we also have company representation at ESSA board level.  

We are a member of the Sports Betting Integrity Forum, established in 2012 to develop Britain’s approach to protecting sports and sports betting from being corrupted and have contributed to the associated Sports and Sports Betting Integrity Action Plan, a national approach designed to address risks to the integrity of sport and sports betting.