Objective Measures 2019 2018 Comments
Encourage safer gambling in all customers % of Online UK customers using deposit limits 32% 18% Increasing Online customer adoption of deposit limits is a core objective and has significantly increased in 2019
Protect the vulnerable    Number of safer gambling interactions (UK) 

Retail 
33,789

Online
200,771

Retail 
41,837

Online
36,758

We use both automated and personal interventions with at-risk customers. Cross-operator self-exclusion schemes are embedded in shops and online 
Number of self-exclusions (UK) 

Retail
8,794

Online
85,803

Retail
10,890

Online
38,913

In 2019, William Hill acquired Mr Green, which contributed to an increase in Online number and the closure of 713 shops in the third quarter contributed to the fall in Retail. 
Strengthen support Funding for research, education and treatment (RET)

£1.29m
(0.1%)

£1.35m
(0.1%)

We invested 0.1% of UK GGY in RET in 2019. Funding was reduced by the fall in Retail GGY. This will increase to 0.25% in 2020 and to 1.0% by 2023.
Employer colleagues Believe William Hill is a responsible business 80% 75% The proportion of colleagues who 'agree' or 'strongly agree' with this question in the annual colleague survey increased again in 2019.