Anyone can become at risk of problem gambling and it’s clear that some people are especially vulnerable.

For too long, we’ve talked about individual responsibility and small number of people who experience problems – less than 1% of the adult population. But the challenge is bigger than that and it extends beyond the estimated 430,000 people in the UK identified as problem gamblers to the 2 million people at risk of harm. And it doesn’t just damage one person. It also impacts their families, friends and communities.

We’ve taken steps already to protect our customers – but it hasn’t been enough. There’s more that we can – and should – do. .That’s why we’re setting the ambition that nobody is harmed by gambling.

There are three core principles set out by the UK Gambling Commission that underpin our operating policies and procedures:

  • Ensuring that gambling is conducted in a fair and open way;
  • Protecting children and other vulnerable persons from being harmed or exploited by gambling; and
  • Preventing gambling from being a source of crime or disorder, being associated with crime or disorder, or being used to support crime.

In addition, we are committed the Association of British Bookmakers’ Code for Responsible Gambling, which can be found here.