Our commitments to sustainability

Sustainable business

Our approach to sustainability is focused on four areas in which we can make a significant contribution, underpinned by our aspiration that nobody is harmed by gambling, which guides our decision-making. Safer gambling is one of four areas where we are focused on delivering a significant positive impact and, through

long-term programmes, we are making important progress in all four areas:

  • Encouraging safer gambling;
  • Sustaining the right culture to make good
  • long-term decisions;
  • Being transparent about how we operate with integrity; and how we make positive contributions to society.

We are putting safer gambling at the heart of the William Hill customer experience. In the last year, we have made significant changes to advertising, increased funding for research, education and treatment, and worked with the other leading gambling companies to establish a comprehensive programme of safer gambling commitments.

In this year of transition, it has been important to sustain the right culture as we reshape Retail, integrate Mr Green and build out our US digital and land-based business, while also encouraging mental well-being, diversity and engagement.

As part of this focus, we have a compliance measure in our annual bonus plans for all of our leaders and we are the only operator to have a sustainability metric in our long-term incentive plan (LTIP).

As a regulated business, with gambling licences in 12 countries, operating with integrity is built into our culture and reinforced in how we operate. We aim to be transparent in how we operate, particularly in how we are addressing areas that are of particular focus for stakeholders.

Our positive community contribution comes in both financial and non-financial terms. In 2019,the Group paid £313m in corporate taxes and gambling duties, £420m in employing c12,000 people and £19m in property payments, primarily in the UK high street. We also contributed £137m to sports through sponsorship, levies and pictures payments. We are committed to continue to reduce our CO2 footprint, which is down a further 23% from 2018, and the William Hill Foundation is focused on improving mental well-being through colleague support, community programmes, employment opportunities and innovations addressing problem gambling.