We partner with a number of organisations to help strengthen systems of support for people in our local communities.

Our partnership with the SFA on their ‘Support Within Sport’ Initiative looks to support people who are at risk or who are suffering with symptoms related to increased anxiety and stress.

Our work with major national charities such as the Bobby Moore Fund and Prostate Cancer UK has enabled us to use our significant presence in Retail to run awareness campaigns around diseases that are particularly prevalent in the UK and in our local communities.

This has involved promoting relevant information to our customers, colleagues and their families, which encourages them to seek support from their GP if they have any concerns about their health.

Scottish Football Association (SFA) mental health initiative 

William Hill is now in our second year of supporting the ground-breaking work that the SFA, the National Stadium Sports Medicine Centre and PFA Scotland are engaged in as part of their Support within Sport Mental Health Treatment Pathway. The initiative followed a study, which showed that a significant number of footballers in Scotland were suffering from mental health issues.

The programme provides confidential access for players, managers and coaches to a variety of mental health services.

Impact data received from the first year of the programme has shown that to date 123 people have made contact with the service, including 7 coaches and 2 referees.

Following 3–6 months of specialist clinical support, individuals demonstrated significantly reduced symptoms of anxiety and depressive illness.

We also launched a ‘Mental Health and Wellbeing’ Community 5 a side league in partnership with all SFA clubs to raise awareness of the initiative.

Prostate Cancer UK

In May 2018, we launched a partnership in Scotland with Prostate Cancer UK to raise awareness and funds for the charity.

Over a 3 month period, prostate cancer information and leaflets will be available within all 310 William Hill shops in Scotland, awareness videos will be played on the screens, and all colleagues are receiving training on key prostate cancer message to bring up in conversation with customers.

We will be fundraising for the charity through the selling of the charity’s ‘Man of Men’ pin badges over the counter, and also hosting collection tins in every shop. Colleagues are also arranging ‘Kilt Walks’ across the region to raise further funds.