The William Hill Foundation

The William Hill Foundation was established in 2011 to administer the hardship fund for colleagues and other charity programmes, the first of which was the five-year Project Africa, which ran from 2012 to 2017.

In 2019, the Foundation was relaunched with a new and expanded focus on mental well-being. Mental health is a major issue that touches many people, with one in four of us experiencing difficulties at some point in our lives.

In the Foundation’s first partnership in this space, we are working with Alzheimer’s Society, which focuses on the leading cause of dementia in the UK. This ground-breaking three-year partnership – the first of its kind in the gambling sector – aims to make William Hill the most dementia friendly gambling company and we will raise awareness and fundraise in support of significant advances in treatment. In addition, by partnering with Alzheimer’s Society we aim to provide colleagues with information and tools to support themselves, customers, friends, family and members of their communities who are living with the disease, which can have a profound effect on a person’s emotional and mental well-being.

Beyond this, the Foundation is working across three principal areas: supporting colleagues; employability; and Nobody Harmed.

1. Supporting colleagues

Through shops and offices, William Hill is an integral part of communities up and down the UK, as well as internationally. Partnering with Alzheimer’s Society will provide colleagues with information and tools to support themselves, customers, friends, family and members of their communities who are living with the disease; which can have a profound effect on a person’s emotional and mental well-being.

Through the Foundation’s hardship fund, we will also continue to support colleagues who, through no fault of their own, are facing financial difficulties.

2. Employability

Providing skills and opportunities for employment has been a core priority of William Hill’s community programme over the last few years. Recognising the importance of work to people’s mental well-being, the Foundation will continue to support programmes to help people back into work, either through a role at William Hill or elsewhere.

3) Nobody Harmed

William Hill’s ambition is that nobody is harmed by gambling. As part of this, the company want to encourage and enable new ideas and innovations to tackle problem gambling and reduce gambling-related harm. Through the William Hill Foundation, seed funding will be provided to pilot new ideas and draw on the skills and expertise within the William Hill Group to support organisations working on this issue.

To find out about the Foundation’s previous work on Project Africa, click here 

To find out about William Hill’s previous Close to HOME programme, click here