We want our customers to enjoy their gambling experience with us and have established guidelines for our customers to follow.

For information on how to gamble responsibly and on dealing with problem gambling, visit www.gambleaware.co.uk.

Further advice or help with responsible gambling

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Website: www.gambleaware.co.uk

GambleAwareTM aims to promote responsibility in gambling. They provide information to help people make informed decisions about their gambling and to understand and recognise problem gambling.

Gamblers Anonymous


Website: www.gamblersanonymous.org.uk

Gamblers Anonymous is a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problem and help others to do the same.

GA members offer the hand of friendship to anyone who is looking to try and stop gambling.


Gambling Therapy


Website: www.gamblingtherapy.org

Gambling Therapy is a free online service that provides practical advice and emotional support to people affected by problem gambling who reside outside Great Britain. Gambling Therapy is part of the Gordon Moody Association.

You will find copies of the Responsible Gambling leaflet (0.12MB PDF) on display in all of our shops, or simply talk to a member of our shop teams. If you think you may have a problem with gambling and wish to stop or limit yourself, there are a number of options that you can follow.


You can choose to 'self-exclude' from our shops by completing a self-exclusion form and providing a photograph of yourself to enable us to identify you. Alternatively, you can contact our Retail self-exclusion telephone line on 0800 169 3352, if you do not wish to enter any of our shops. See our Information for Self-excluded Customers leaflet (0.12MB PDF) for more details.

Online and Telephone customers can contact Customer Services on 0800 085 6296.

Account restrictions

Account restrictions are available to Online account holders. It enables you to restrict access to certain products within www.williamhill.com, i.e. Casino, Poker, Vegas, Games, Bingo, Live Casino, and Skill games (not available on Sports, Virtual Betting or Lottery). Contact our Customer Services team on 0800 085 6296 for more details.

Deposit limit

The deposit limit service is available to Online account holders only. It allows you to limit the amount of money that you are able to deposit into your account in any rolling 24-hour period. The amount may be revised at any time. However, any increase will be subject to a waiting period of 24 hours. To change your deposit limit, go to Update Account Details on the My Account section of the sports betting page, or contact Customer Services for any assistance.