The William Hill Foundation was set up in August 2011 with the objective of supporting colleagues and their families in times of extreme financial hardship.

The William Hill Foundation was set up in August 2011 with the objective of supporting colleagues and their families in times of extreme financial hardship.

The Foundation is a registered company in its own right and acts independently from William Hill. In March 2012 it achieved charitable status and was entered on the Register of Charities for England and Wales no 1146270. The Foundation is financed by the William Hill Group, which has pledged £100,000 per annum.

The Directors of the Foundation are legally and morally compelled to use funding wisely in order to try to benefit the maximum number of applicants from across the extensive population covered. Applications are accepted from across the William Hill group internationally. We aim to provide individuals and families with relief in times of real financial hardship.

To date, we have been able to pay for essential items and unexpected bills in circumstances where colleagues, their families and friends are unable to afford these and firmly believe the grants awarded have made a real difference.

From our experience to date we have learned that there is a lot of information and support available to colleagues and their families which we encourage them to access sooner rather than later.

Upon achieving charitable status, the Foundation also became the umbrella organisation for Project Africa.

To find out more about the William Hill Foundation, please visit: www.thewilliamhillfoundation.org.