What’s clear is that harm from gambling is a system-wide challenge, linked to a range of social and cultural factors. It is an issue so complex that there is no one single solution and no one organisation can achieve the ambition that nobody is harmed by gambling.

It will take concerted effort over the long term from a wide range of companies, governments and civil society organisations – all facing in the same direction – to make a lasting impact.

Today, many people are devoting effort and imagination to tackling the issue of problem gambling. With our scale and reach, at William Hill we have the ability to make a real contribution. And we’re committed to listening and learning from experts and partners so that we can join up with others who have a piece of the jigsaw, and move faster, together.

Listen, test and learn, Scale, Share