Uncovering the hidden side of gambling

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A new direction

We have not taken seriously enough the challenge of problem gambling. For too long, we’ve talked about individual responsibility...

A new direction

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The challenge

Behind that headline number lies the true extent of the harm that gambling can cause.

The challenge

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Our response

We’re one of the largest bookmakers in the UK – and there’s a responsibility that goes with that. We can, and we must, tackle harm from gambling.

Our response

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Our strategy

Our efforts will focus on four crucial areas through which we can tackle problem gambling and protect those who are at risk of harm...

Our strategy

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Nine next commitments

There aren’t short-term answers. But there are things we can put in place quickly to take action.

Nine next commitments

Collaboration Towards Solutions

Collaboration towards solutions

As a shared challenge, we are working with external partners and researchers to tackle gambling-related harm.

Collaboration towards solutions

Why It Matters

Why this matters

This ambition matters to our customers, our business and people who are at risk of harm from gambling.

Why this matters

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Working together

There is no one single solution and no one organisation can achieve the ambition that nobody is harmed by gambling.

Working together