Uncovering the hidden side of gambling

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A new direction

We have not taken seriously enough the challenge of problem gambling. For too long, we’ve talked about individual responsibility...

A new direction

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The challenge

Behind that headline number lies the true extent of the harm that gambling can cause.

The challenge

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Our response

We’re one of the largest bookmakers in the UK – and there’s a responsibility that goes with that. We can, and we must, tackle harm from gambling.

Our response

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Our strategy

Our efforts will focus on four crucial areas through which we can tackle problem gambling and protect those who are at risk of harm...

Our strategy

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Nine next commitments

There aren’t short-term answers. But there are things we can put in place quickly to take action.

Nine next commitments

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Working together

There is no one single solution and no one organisation can achieve the ambition that nobody is harmed by gambling.

Working together