A new direction
We have not taken seriously enough the challenge of problem gambling. For too long, we’ve talked about individual responsibility...
The challenge
Behind that headline number lies the true extent of the harm that gambling can cause.
Our response
We’re one of the largest bookmakers in the UK – and there’s a responsibility that goes with that. We can, and we must, tackle harm from gambling.
Our strategy
Our efforts will focus on four crucial areas through which we can tackle problem gambling and protect those who are at risk of harm...
Nine next commitments
There aren’t short-term answers. But there are things we can put in place quickly to take action.
Collaboration towards solutions
As a shared challenge, we are working with external partners and researchers to tackle gambling-related harm.
Why this matters
This ambition matters to our customers, our business and people who are at risk of harm from gambling.
Working together
There is no one single solution and no one organisation can achieve the ambition that nobody is harmed by gambling.