The UK’s largest betting and gaming operators, including William Hill, are set to voluntarily remove all TV and radio gaming advertising during the COVID-19 lockdown.
William Hill CEO Philip Bowcock said: “There is an unprecedented level of agreement among leading companies that now is the time for the industry to step up to the plate and ensure we play our full part in addressing the issues surrounding gambling related harm. Today we are announcing that we will commit significant levels of additional funds which will lead to an expansion in treatment and safer gambling initiatives. Our hope is that this begins a new era of cooperation within the industry and between the industry and experts, charities, Government and the regulator to promote safer gambling and minimise the risks.”
Five of Britain’s leading gambling companies – bet365, Flutter (Paddy Power and Betfair), GVC (Ladbrokes and Coral), Sky Betting and Gaming and William Hill – today agreed a package of measures to fund an expansion of treatment for problem gamblers and initiatives to create a safer gambling environment.