Grand National Horse Racing By Rupert Adams

Bookies Upgrade Grand National Turnover To £250 Million

Ahead of the biggest race of the year, bookies are fearing the perfect storm of a Liverpool win followed by a victory for current Grand National favourite, Definitely Red. Liverpool are currently just under Even money to win away at Stoke and Definitely Red is the 10/1 favourite for the National with the double paying 20/1.


“Liverpool are always amongst the most popular football selections every weekend and Definitely Red has been backed into 10/1 favouritism from 33/1 over the course of just one month,” said William Hill spokesman Joe Crilly. “Definitely Red is in danger of clocking up similar liabilities to the Katie Walsh mount Seabass in 2012 which, had it won, would have cost the industry upwards of £20m.”


A number of William Hill customers will already be feeling flush after a very punter friendly round of midweek football. On Tuesday, Manchester United’s draw with Everton was a small mercy to the bookies after nine of the top ten best backed sides all won while on Wednesday, Liverpool’s draw against Bournemouth was the only silver lining.


“Our initial expectation was that the industry could see up to £225m being wagered on the Grand National however, this week’s punter friendly football results will almost certainly push that turnover figure up to £250m,” said William Hill spokesman Joe Crilly.


William Hill Odds:


20/1       Liverpool to win vs Stoke and Definitely Red to win the Grand National


How Big Is The Grand National?


2017 Biggest Betting Event (William Hill Industry Turnover Estimate)

1)    Grand National (£225m)

2)    Champions League Final (£45m)


Betting on the Grand National peaked at roughly 10,000 bets per minute across William Hill’s online and mobile channels in 2016, with over 25,000 bets per minute expected across all William Hill’s betting channels in 2016.


In 2016 at


  • The average bet placed in the UK with William Hill on the Grand National was £4.41.
  • Liverpool was busiest city in the country.
  • Outside the UK Bermuda is home of the highest average bet £31.89 (only 14 placed).
  • Spain ranks as the country most interested in the race outside of the UK & Ireland.
  • The average customer online places 4.8 bets suggesting many place bets for friends and family

2016 Luckiest Cities To Place Your Bet (By WIN % William Hill)

  1. Liverpool
  2. Glasgow
  3. Birmingham
  4. Belfast
  5. Sheffield
  6. Edinburgh
  7. Leeds
  8. Manchester
  9. Chester
  10. Newcastle


Randox Health Grand National: 10/1 Definitely Red; 11/1 Vieux Lion Rouge; 12/1 One For Arthur; 14/1 Blaklion; 14/1 Cause of Causes; 14/1 More of That; 14/1 The Last Samuri; 16/1 Pleasant Company; 20/1Saphir Du Rheu; 20/1 The Young Master; 20/1 Ucello Conti; 20/1 Highland Lodge; 25/1 Vicente; 25/1 Rogue Angel; 33/1 Thunder and Roses; 40/1 Alvarado; 40/1 Double Shuffle; 40/1 Raz De Maree; 40/1 Saint Are; 40/1 Stellar Notion, 40/1 Tenor Nivernais; 40/1 The Crafty Butcher; 40/1 Wonderful Charm; 50/1 Bless The Wings; 50/1 Houblon Des Obeaux; 50/1 Just A Par; 50/1 Le Mercurey; 50/1 Lord Windermere; 50/1 Measureofmydreams; 50/1 Pendra; 50/1 Perfect Candidate; 50/1 Polidam; 50/1 Vyta Du Roc; 66/1 Gas Line Boy; 66/1 Ballynagour; 66/1 Bishops Road; 66/1 Doctor Harper; 66/1 Drop Out Joe; 66/1 Goodtoknow; 66/1 Knock House; 66/1 Lessons In Milan; 66/1 Milansbar; 66/1 Milborough; 66/1 O’Faolains Boy; 66/1 Potters Cross; 66/1 Racing Pulse; 66/1 Regal Encore; 66/1 Roi Des Francs; 66/1 Royale Knight; 66/1 Sambremont; 66/1 Shantou Flyer; 66/1 Streets of Promise; 66/1 Viva Steve; 66/1 Wounded Warrior; 80/1 Cocktails At Dawn; 100/1 Alfie Spinner; 100/1 Beeves; 100/1 Benbens; 100/1 Cloudy Too; 100/1 Dare To Endeavour; 100/1 Emperor’s Choice; 100/1 Father Edward; 100/1 Federici; 100/1 Gone Too Far; 100/1 Katenko; 100/1 La Vaticane; 100/1 Lamb Or Cod; 100/1 Samingarry; 100/1 Silver Man; 100/1 Waldorf Salad

(1/4 odds place 1, 2, 3, 4)


William Hill Ambassador Sir AP McCoy Pick: ‘More Of That ran in the Gold Cup and at some point he will come back to life. If I had a ride I’d settle for Cause Of Causes or More Of That – I would like to ride both of them, but More Of That has a bit of class.’