United States Business news By Jon Ivan-Duke

Basketball Big Business For British Bookmaker

The O2 London plays host to an NBA regular season game for the seventh time on Thursday as the Indiana Pacers take on the Denver Nuggets.

Bookmakers William Hill predict it will be the biggest and most bet on NBA Global Game in history.

William Hill UK spokesman Jon Ivan-Duke says that basketball is having a huge impact on the betting industry.

“The NBA are doing a terrific job in bringing basketball to a global audience and betting on the sport grows every single year. One of the key reasons for such growth in wagering is in-play betting on basketball, which is in our top five most popular products. The NBA Global Game at the O2 helps the popularity of basketball in the UK and as more fans are drawn to the sport, more people will bet on it and that’s great for our business.”

Indiana Pacers are 8/13 favourites with the Denver Nuggets 27/20 underdogs. The spread is just 3 points, so the betting suggests a tight game.