Sponsorship Football By Tony Kenny

William Hill sign two year partnership with Tottenham Hotspur

William Hill has announced it will become Spurs’ new Official European and Australian Betting Partner for an initial two-year period. Based in Tottenham Hotspur’s home Borough of Haringey, London, William Hill will have a presence across the Club’s growing digital channels, pitchside advertising boards and will operate the in-stadium betting services on a matchday.

As part of its continued commitment to Haringey, the partnership will see William Hill invest in a community project delivered by the Club’s charitable body, Tottenham Hotspur Foundation.

Fran Jones, Head of Partnerships, Tottenham Hotspur, said: “We are delighted to announce our partnership with William Hill, one of the most established and recognised brands in its sector. As another Haringey-based business, we are both committed to this area of north London and look forward to progressing our work through a joint community project run by our award-winning Foundation.”

Alex O'Shaughnessy, Chief Marketing Officer for William Hill, said: “Tottenham Hotspur is one of the most famous teams in world football and we are delighted to be entering into this new partnership. The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area.”

Grant Cornwell MBE, Chief Executive Officer, Tottenham Hotspur Foundation, said: “We’ve already successfully delivered a pilot community project in partnership with William Hill and over the course of the next two years, we will continue to develop this work to support those living in our local community.”

Alex O’Shaughnessy and Fran Jones
Alex O’Shaughnessy, Fran Jones and Grant Cornwell MBE


Picture caption 1: Alex O’Shaughnessy, William Hill CMO  (left) and Fran Jones, Spurs Head of Partnerships (right) launching William Hill’s new two-year  betting partnership with Tottenham Hotspur at White Hart Lane, North London.

Picture caption 2: Alex O’Shaughnessy, William Hill CMO  (left), Fran Jones, Spurs Head of Partnerships (Middle) and  Grant Cornwell MBE, Chief Executive Officer, Tottenham Hotspur Foundation (Right) launching William Hill’s new two-year  betting partnership with Tottenham Hotspur at White Hart Lane, North London. 

Video: Fran Jones and Alex O’Shaughnessy talk about the new partnership. View at https://we.tl/XaGBYjgXBN              

About William Hill

Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. Employing more than 16,000 people in nine countries, we continue to transform our business, investing in new technology and innovation, and extending our vast product range to capture substantial growth and opportunities.

In addition to the UK Retail and Australia markets, our online business is headquartered in Gibraltar with its marketing and customer service functions in Israel, Bulgaria and the Philippines. We also have licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.

It is a competitive industry and we are constantly innovating to stay ahead. We are using our scale to promote our brand and to pioneer technology to deliver outstanding customer experiences. Vitally, we understand the critical role we play in encouraging our customers to gamble responsibly with the best experience available. William Hill HQ is in Wood Green in London.