Football Sponsorship By Tony Kenny

William Hill sign three-year betting partnership with Chelsea Football Club

William Hill is delighted to announce it has signed a three-year deal with Chelsea to become the Premier League club’s new official betting partner.  

As well as offering odds through its website and smartphone apps, William Hill will also host Chelsea’s matchday betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than 2,300 shops across the UK – including at Fulham Broadway and on the King’s Road close to the stadium. 

William Hill will also have presence across Chelsea’s extensive range of digital assets and on the pitchside advertising at Stamford Bridge.

Chelsea FC Managing Director Christian Purslow said: ‘We are very happy to be working alongside William Hill for the next three years. They are one of the most recognised and trusted brands in the betting industry and it’s great to have another blue chip company on our list of partners. We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers.’

William Hill CMO Alex O’Shaughnessy said: ‘We are delighted to be forming this exciting partnership with Chelsea Football Club. They are one of the most successful and popular clubs in the world, and have built an atmosphere of success both on and off the pitch. We’re excited to start working with the club and engaging with their loyal fans.’ 


The Chelsea partnership is the third football deal that William Hill has signed this week after agreeing betting partnerships with two other Premier League Clubs in Everton and Tottenham Hotspur.

Picture Caption:

Chelsea FC Managing Director Christian Purslow (Left) and William Hill Chief Marketing Officer Alex O’Shaughnessy (Right) at Stamford Bridge, London at the launch of the new three-year betting partnership between Chelsea and William Hill. 

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About William Hill

Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. Employing more than 16,000 people in nine countries, we continue to transform our business, investing in new technology and innovation, and extending our vast product range to capture substantial growth and opportunities.

In addition to the UK Retail and Australia markets, our online business is headquartered in Gibraltar with its marketing and customer service functions in Israel, Bulgaria and the Philippines. We also have licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.                                                                                           

It is a competitive industry and we are constantly innovating to stay ahead. We are using our scale to promote our brand and to pioneer technology to deliver outstanding customer experiences. Vitally, we understand the critical role we play in encouraging our customers to gamble responsibly with the best experience available. William Hill HQ is in Wood Green in London.