Horse Racing Sponsorship By Tony Kenny

William Hill announced as sponsor of ITV racing coverage

London, 23  December 2016. William Hill, the UK’s leading betting and gaming provider, has agreed a partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage.

The initial one-year deal will see the bookmakers sponsoring ITV’s live broadcasts of almost 100 days of racing across its main ITV channel and ITV4, in addition to a magazine preview programme on ITV4, with bespoke William Hill idents.

The ITV racing agreement adds to William Hill’s extensive sponsorship portfolio which already includes partnerships with Chelsea, Spurs and Everton, and title sponsorships of the William Hill Scottish Cup, William Hill World Darts Championship, and Scotland’s richest flat race the William Hill Ayr Gold Cup.

ITV’s racing coverage will be led by main presenter Ed Chamberlain alongside a range of talent including Francesca Cumani co-presenting the Flat Season, Oli Bell presenting weekly magazine programme The Opening Show and pundits such as AP McCoy, Frankie Dettori, Victoria Pendleton, Mick Fitzgerald and Hayley Turner.

Coverage will begin on the main channel, with the New Year’s Day meeting at Cheltenham. 41 days of racing on the main channel will encompass the Grand National, The Epsom Derby, all the major festivals including Cheltenham and Royal Ascot, the Five Classics, plus other highlights of the racing calendar such as Future Champions Day at Newmarket and Champions Day at Ascot.

In addition, ITV4's racing coverage will see a re-introduction of free-to-air broadcasts of the Craven Meeting at Newmarket in April. ITV will show two days including the Nell Gwyn and Craven Stakes, key trials for the 1000 and 2000 Guineas. Both days of Newbury’s winter festival featuring the Hennessy Gold Cup will also be broadcast.

Cem Miralay, Chief Customer Officer at William Hill, said “We’re delighted to be the new sponsors of ITV Racing. The new format on ITV is set to attract millions more viewers to the sport and we’re excited to have this opportunity to engage with this new audience on a weekly basis.”                        

Kelly Williams, ITV Managing Director, Commercial said: “The launch of our racing coverage is an exciting new event for ITV and I look forward to working with William Hill which has such a history with the sport.”


Picture caption: Matt Holmes, Head of Media at William Hill (Left), AP McCoy (Centre)  and Kelly Williams, ITV Managing Director, Commercial (Right) at the announcement of William Hill’s sponsorship of ITV Racing.  

About ITV Racing

ITV’s exclusive new four year deal to show UK horseracing on terrestrial television takes effect from the start of 2017, when its free to air coverage will begin. ITV’s racing coverage will encompass live broadcasts of almost 100 days of racing each year. The deal further enhances ITV’s portfolio of world-class sports rights, which includes 6 Nations Rugby, the Tour de France, the French Open and exclusive live coverage of the England football team’s qualification campaign for the World Cup 2018. Earlier this: year the channel showed live coverage of Euro 2016.

About William Hill in Racing

William Hill, driven by its founder of the same name, has always had an innovative spirit engrained in its DNA. William, always looking for new ways to lead the industry, wanted to become the first bookmaker to sponsor significant horse races in the UK. And in 1957 he gave 5,000 sovereigns to bolster the prize money for the Ebor in York. The following year he leant the William Hill name to another big race the ‘Redcar Five Thousand’. Within eight years he invested a six figure sum in racing sponsorship, and since his first involvement there has never been a year when William Hill have not been major sponsors of the great sport.