Close to Home Responsibility By Graham Sharpe

Punters Get Shirty With Bookies To Back Bobby Moore Fund

Football fans flocked into William Hill's 2370 betting shops to help boost the Bobby Moore Fund's bid to raise money for their fight against bowel cancer, the disease which claimed the life of England's 1966 World Cup winning skipper at the age of just 51.

Bobby's widow, Stephanie Moore, MBE, is the driving force behind the fund named in his honour and this year, bookmakers William Hill are the official sponsors of Football Shirt Friday for 2016. As part of this sponsorship, William Hill are hoping to raise awareness and funds for the charity.

Throughout bowel cancer awareness month in April, they have been running a campaign in shops and offices to highlight the symptoms and show how to reduce the risk of bowel cancer through educational leaflets and videos. For Football Shirt Friday itself, on Friday 22nd April, colleagues and customers in branches up and down the country were invited to wear their favourite football shirt and make a donation to the Bobby Moore Fund, which is hoping to raise an additional £500,000 in this 50th anniversary year of the World Cup victory. 

William Hill CEO, James Henderson, donned a replica England 1966 shirt to join Stephanie at Wembley Stadium's Bobby Moore statue as Football Shirt Friday got underway. They were also joined by ex-footballers Robbie Savage, an official William Hill Ambassador, and Clarke Carlisle, who is running the London Marathon to raise money for the Bobby Moore Fund.   

'We're proud to be partnering with the Bobby Moore Fund for this year and to be official sponsors of Football Shirt Friday' said Mr Henderson, 'Half a million people bet in our branches every week and among them are people at risk of developing bowel cancer, so we are using our UK-wide network to help the Fund increase awareness of the disease. We're looking to raise £50,000 in addition to the £50,000 we’ve already pledged to the charity, to help the Fund achieve its fundraising goal in this special anniversary year.'