Mercury Prize: Skepta Gamble Catches Bookies Cold
Bookmakers, William Hill were caught on the (hip) hop after a last minute Mercury Prize gamble saw 10/1 outsider, Skepta, backed all the way into 2/1 by the time the winner was announced. David Bowie started Thursday as the 8/15 favourite however, his odds drifted throughout the day and he was Evens by the time betting closed.
“We have seen this kind of gamble on the day of the Mercury Award in the past, sometimes it proves correct, other times it does not. This time however, the gamble landed and we have taken quite a hit,” said William Hill spokesman Joe Crilly.