Sponsorship Football By Tony Kenny

Iconic stars grace new look William Hill South Stand at Hampden Park

The Scottish FA,  William Hill and Hampden Park Ltd have unveiled a brand new look for the iconic William Hill South Stand at Hampden Park.

The modern design features images of Scottish footballing legends - including Kenny Dalglish, Dennis Law, Graeme Souness, Jock Stein, Sir Alex Ferguson and Archie Gemmill.   

William Hill became the new sponsors of the South Stand in October 2015. The sponsorship deal, which runs until 2020, also included the extension of William Hill’s association with the Scottish Cup and the Scotland national team.

David Lynn, Head of Sponsorships and Partnerships at William Hill, said “We’re sure the fans, players and officials will really appreciate the brand new look of the William Hill South Stand. The new design combines a modern feel with the rich history of Scottish football – and we’re delighted with the way it’s turned out.”

Stewart Reagan, Chief Executive of the Scottish FA, said “Hampden Park has such a rich legacy and it is fitting that the William Hill South Stand now pays homage to Scotland’s most iconic players. Those images will be inspirational to anyone coming to the national stadium, whether to cheer on the national team or just to visit this famous stadium.” 

Picture caption: Scottish legends Kenny Dalglish and Archie Gemmill unveil the new look William Hill South Stand at Hampden Park.  Pictures are free to use and reproduction free.

Download hi-res version of the photograph

About the William Hill South Stand

The William Hill South Stand is the main stand of the Hampden Park. It holds the technical areas, dressing rooms, indoor warm-up area, executive boxes, lounges and media facilities. The iconic William Hill South Stand is also the only part of the stadium split into two tiers. The stand was previously by BT Scotland (1998-2015). 

About Hampden Park

Hampden Park (often referred to as Hampden) is a football stadium in the Mount Florida area of Glasgow, Scotland. The 51,866-capacity venue serves as the national stadium of football in Scotland. It is the normal home venue of the Scotland national football team and amateur Scottish league club Queen's Park F.C. and regularly hosts the latter stages of the Scottish Cup and Scottish League Cup competitions. It is also used for music concerts and other sporting events, such as when it was reconfigured as a athletics stadium for the 2014 Commonwealth Games.

There were two 19th century stadia called Hampden Park, built on different sites. A stadium on the present site was first opened on 31 October 1903. Hampden was the biggest stadium in the world when it was opened, with a capacity in excess of 100,000. This was increased further between 1927 and 1937, reaching a peak of 150,000. The record attendance of 149,415, for a Scotland v England match in 1937, is the European record for an international football match. Tighter safety regulations meant that the capacity was reduced to 81,000 in 1977. The stadium has been fully renovated since then, with the most recent work being completed in 1999.