Reality TV By Joe Crilly

I’m A Celebrity: Scarlett Could Be The Most Popular Contestant Ever – Bridge Friendless

Scarlett Moffatt has attracted 34% of all bets at William Hill to win this year’s I’m A Celebrity – an almost unprecedented level of support before a show has even started. She is 6/4 clear favourite to be crowned ‘Queen of the Jungle’  ahead of 6/1 second favourite Sam Quek and 8/1 shot Joel Dommett.

“The bets keep flooding in for Scarlett and it would not be a surprise to see her odds on before the show starts on Sunday,” said William Hill spokesman Joe Crilly. “The removal of Danny Baker from the betting has seen her odds shorten as he was the 9/2 second favourite.”

In stark comparison, 20/1 outsider, Wayne Bridge has attracted just six bets despite the relative success of footballer, Kieron Dyer on last year’s show.

I’m A Celebrity winner: 6/4 Scarlett Moffatt; 6/1 Sam Quek; 8/1 Joel Dommett; 9/1 Adam Thomas; 9/1 Larry Lamb; 10/1 Carol Vorderman; 14/1 Jordan Banjo; 14/1 Ola Jordan; 16/1 Martin Roberts; 20/1 Lisa Snowden; 20/1 Wayne Bridge