Australia: William Hill signs three-year betting partnership with Chelsea Football Club
Fresh off the back of William Hill winning the tender and earning the exclusive corporate bookmaker rights to live stream all NSW thoroughbred racing vision, the online bookmaker has announced another significant deal, partnering with international football powerhouse Chelsea as the club’s new official Australian betting partner. The three-year deal, which sees William Hill also becomes the clubs European betting partner, is a truly global partnership.
In addition to William Hill’s existing relationships with Tennis Australia as well as the William Hill Cox Plate, the agreement caps off an impressive period for the brand who have also announced an Australian partnership with EPL club Tottenham as well with Racing NSW within the last week.
Chelsea FC Managing Director Christian Purslow said: ‘We are very happy to be working alongside William Hill for the next three years. They are one of the most recognised and a trusted brand in the betting industry and it’s great to have another blue chip company on our list of partners.
James Burroughs, Media and Communications Manager for William Hill Australia, said: “Football (soccer) in Australia really is going from strength to strength. William Hill is delighted to be partnering with a truly iconic and historic football organisation like Chelsea. We’re excited to be able to bring the Australian fans access to Chelsea like never seen before in the Australian market. It’s a great example of how we can leverage our global scale to deliver more for our clients.”