Australia: Battle of the Breakfast Hosts
Kylie Sandilands has come out swinging at Rove McManus and his 2Day FM co-host Sam Frost, as the latest ratings show they’ve failed to improve audience share in Sydney since they first hit the airwaves in October 2015.
“In all honesty, if you worked over at (Southern Cross) Austereo and you had those Rove McManus figures ... it’s just a joke,” Kyle said of Rove & Sam during his Kiis 1065 FM breakfast show last Tuesday.
“I just don’t understand why they’ve even got anyone advertising on their station. No one’s listening, no one cares, why bother advertising?”
Bookmaker William Hill is encouraging Sandilands to put his money where his mouth is by offering him $2,000 in free bets on the multitude of Radio Ratings markets available at WilliamHill.com.au.
Markets include; will Rove and Sam grow audience share? Who will have the breakfast highest ratings – Kiis1065 or 2Day FM? Will Kyle & Jackie O be the number 1 breakfast program? The results will be based on the next Sydney ratings release, with all winnings going to charity.
“Sandilands has developed a string of enemies over the years, but the audience keeps tuning in” said William Hill spokesperson Jessie Cooper.
“The punters agree with Kyle and have the Kiis 1065 duo at $1.02 to be ahead of Rove & Sam in the next ratings.”
“Perhaps Kyle is jealous of the new kids at the breakfast table.”
Bookmakers William Hill have priced Rove & Sam at $1.40 not to grow audience share, and $2.75 to claw into Sandilands’ lead.
Head to Williamhill.com.au to back your breakfast hosts.
Will Rove & Sam grow audience share
Rove & Sam vs Kyle & Jackie O
Rove & Sam for highest ratings $9
Kyle & Jackie O for highest ratings $1.02
Will Kyle & Jackie O be the number 1 breakfast program (Sydney market AM & FM)
All markets are based on the next Sydney results, released on 31/5/16.