William Hill Double Up At PRCA Awards
The William Hill team upset quoted odds of 33/1 last year to win the prestigious Public Relations Consultants Association In-House Team of the Year-Private Sector award.
This year the team's chances were again written off, as all of those present were well aware that no company had ever managed to retain a title at the event...
However, history was made as the Team - Rupert Adams, Joe Crilly, Jon Ivan-Duke, Graham Sharpe and Romaine Snijder - faced five big-name rivals on the shortlist - Barclaycard, Confused.com, Eurostar, UKTV and uSwitch - and won again.
The team was quick to pay tribute to those who help them by supplying the ammunition they fire at the media - and Hjalmar Kvam and Rob Dixon, representing the odds suppliers and compilers were also present to join in the celebrations, along with Mike Smith and Jo Trimmings, after the result was announced on Tuesday night in front of an all-star PR industry turn-out at London's Hilton Hotel.