Australia Horse Racing By Tim Ashworth

William Hill On TV With New Racing In-play Product

The innovative Racing In-Play betting product will feature on Australian television screens this Saturday for the first time.

The Racing In-Play TV advertisements will air during both the AFL and NRL Grand Finals followed by a multi-channel media strategy for spring. 

Racing In-Play is the second product that has been released in quick succession by the brand to position William Hill as the clear market leader of In-Play in Australia.

The impressive ad spots demonstrate how William Hill punters will be able to bet on selected Melbourne metro races up to 20 seconds after the jump at the pre-race fixed odds.

CEO William Hill Australia, Tom Waterhouse, said:

“William Hill will continue to push the boundaries with technology to keep giving customers something better" 

“We are committed to providing punters with the fastest, most innovative way to bet In-Play and are excited to see our market leading product promoted on TV”.


“Our In-Play product is market leading and 100% legal”.


The Racing In-Play advertisement is an extension of the ‘Own the Moment’ campaign that launched two weeks ago featuring Axle Whitehead.


View the ad spot here:


Notes for editors

William Hill established William Hill Australia through the acquisitions of the Sportingbet Australia business, which included Centrebet, on 19 March 2013 and on 12 August 2013. Tom Waterhouse was appointed CEO of William Hill Australia on 16 July 2014. William Hill Australia is one of the largest bookmakers in Australia, offering sports and racing betting products online, by telephone and via mobile devices. William Hill Australia employs 250 people in Sydney and Darwin. William Hill Australia encourages a socially responsible attitude towards gambling and implements a range of responsible gambling initiatives.