Innovation By William Hill PLC

William Hill announces finalists for industry-first accelerator programme

WHLabs, the Shoreditch technology hub of the world’s leading betting and gaming company William Hill, has announced the finalists chosen to take part in the betting industry’s first technology accelerator programme.

As of today, WHLabs and their partner and co-investor L Marks will support the innovative start-ups for three months, with the aim of helping the teams deliver compelling new in-store, online or omni-channel customer experiences. Each of the five companies accepted into the final programme will receive an upfront investment of £25,000, along with 12 weeks of mentoring support and office space at WHLabs in Shoreditch and Tel Aviv.

Selected from over 250 applications worldwide, the winner will be announced on 11th January at a special showcase dinner in London, with legendary jockey AP McCoy awarding one lucky company with a further £150,000 investment. The five finalists are:

  • Asylum Labs (USA): The world’s most social bingo game, Wild Part Bingo. The technology, ArcLight, allows for full interoperability of synchronous interactions between millions of users
  • BetGame (UK): A simple way for online gamers and e-sports fans to bet with their friends and the wider community
  • Skillzzgaming (Tel Aviv): Games that connect the experience of casual games and the thrill of luck
  • Streetlike (UK): IoT rewards software for touchscreen digital signage to give customers a more engaging in-store experience
  • Winkapp (Tel Aviv): Technology that bridges the offline and online to create a new world of user engagement

William Hill’s Director of Corporate Development and Innovation, Crispin Nieboer, commented: “As an industry-first initiative, the interest in the accelerator programme has been outstanding. The finalists were chosen based on their potential to deliver the biggest advances in the customer experience in the gambling industry, and we will be supporting the start-ups through strategic relationships, personal mentoring and access to William Hill’s APIs. We’re looking forward to working closely with all of the finalists to create products that can truly disrupt the market.”

Stuart Marks, Chairman at L Marks also commented:“Israel and the UK are renowned for their start-up communities and, after a rigorous selection process, we have no doubt that all of the five finalists have the potential to be worthy winners at the end of the programme. WHLabs is offering these start-ups a fantastic opportunity to help their business ideas come to fruition, as well as cementing William Hill’s position as a company at the forefront of technological development in the betting industry.”

The winner will be announced on 11th January at a special showcase dinner and receive a further funding of £150,000. To find out more about the programme or to speak with a William Hill representative, please contact us on or +44 208 408 8000.


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Notes to editors

About William Hill

William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is the UK's largest bookmaker with around 2,360 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. The Group’s Online business ( is one of the world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their smartphone or tablet, by telephone and by text services. William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada, and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia is one of the largest online betting businesses in Australia after the Group acquired the Sportingbet Australia business in March 2013 and in August 2013, two of the leading online corporate bookmakers in Australia, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange. The Group generates revenues of c£1.6bn a year.

About L Marks

L Marks is a startup accelerator and investor founded by serial technology entrepreneur Stuart Marks.  L Marks specialises in corporate innovation and runs startup partnership programmes that aim to bring the startup and corporate worlds together. L Marks is the co-investor and partner in JLAB from John Lewis, WH Labs from William Hill and Last Mile Labs from DPD.

To find out more about L Marks, visit: