Darts Innovation By William Hill PLC

William Hill adds new 'first dart' in-play feature to industry-first darts app

William Hill, the world's leading betting and gaming company, today announces a major update to its industry-first darts app that offers customers the ultimate in-play experience for the William Hill World Darts Championships. The William Hill Darts app is the only real-time darts simulator to offer in-play betting opportunities.  

Using rapid roulette-style betting, customers can bet where the first dart of each visit will land, by simply placing casino chips on the dartboard. This new featureadds a completely new ‘rapid-fire’ experience for fans following the action at the World Darts Championships. 

Available from today, the app simulates real dart matches and offers a wide range of other in-play markets, all using the ‘casino-style’ interface so customers can easily follow the match and bet in-play on the event. Live statistics will also be displayed within the app throughout the Championships, keeping fans up to date with the latest scores and highlights.

William Hill’s Jamie Hart, Director of Innovation and Customer Experience, said: “Our darts app is a first in the betting industry, allowing customers the unique chance to bet on a match in real time. By incorporating an element of gamification into the experience, darts fans can feel immersed in the game while providing an additional level of excitement for the match.”

The William Hill darts iOS app is available for free from Apple App store and can be downloaded here - https://itunes.apple.com/gb/app/william-hill-darts/id946034863?mt=8