Responsibility By William Hill PLC

When The Fun Stops, Stop

A high impact TV campaign on the risks of gambling and how to stay in control starts on Friday, 23 January.

The TV Campaign branded ‘WHEN THE FUN STOPS, STOP’ aims to raise awareness and detection of problem gambling and its causes. The Senet Group campaign will run across TV, radio, newspaper and online with an audience reach of 9.7m. Advertising slots will include the commercial breaks around major televised sporting fixtures

Backed by four of Britain’s leading betting companies, William HillLadbrokesCoral and Paddy Power, Senet Group was set up in September to respond to public concerns about gambling and to promote responsible gambling standards.

William Hill chief executive James Henderson said of the campaign: “I think the adverts are at absolutely the right level to raise awareness.

“We are doing a number of things both individually and across the sector, so I think all this is going in the right direction in regards to responsible gambling.” will feature prominently in the advertising, as a source of advice about problem gambling.