Strictly is Winning
For the first time in 11 years, X Factor is lagging in the betting against Strictly as well as in the ratings war according to William Hill. Strictly betting is up 300% from this time last year, while X Factor is struggling to top last year’s running total (currently £6k down on this time last year).
“Strictly is winning the ratings war and for the first time since both shows started, it is attracting more wagers in the betting battle as well,” said William Hill spokesman Joe Crilly.
Louisa Johnson is the 5/2 favourite to win the X Factor while Peter Andre is the 2/1 clear favourite to win Strictly.
X Factor winner: 5/2 Louisa Johnson; 9/2 Seann Miley Moore; 13/2 Kiera Weathers; 8/1 4th Impact; 10/1 Che Chesterman; 16/1 Josh Daniel; 16/1 Simon Lynch; 20/1 Chloe Paige; 25/1 Alien; 25/1 Anton Stephans; 25/1 Simon Phillips; 25/1 Lauren Murray; 25/1 Monica Michel; 25/1 The First Kings; 33/1 BAR
Strictly winner: 2/1 Peter Andre; 5/1 Helen George; 6/1 Jay McGuiness; 8/1 Georgia May Foote; 9/1 Katie Derham; 10/1 Anita Rani; 16/1 Anthony Ogogo; 16/1 Kellie Bright; 20/1 Jamelia; 20/1 Kirsty Gallacher; 33/1 Ainsley Harriott; 33/1 Daniel O’Donnell; 50/1 Iwan Thomas; 80/1 Jeremy Vine; 100/1 Carol Kirkwood