Big Winners Specials Betting By Joe Crilly

Losing Bet Nets Unlucky Punter £5,000

One William Hill customer was celebrating a losing bet on Saturday after his accumulator missed by one selection, netting him £5,000. Steven Steen, 22, from Liverpool placed his £50 football accumulator and while Watford, Wolves, MK Dons, Burton and Barnet all won, Stoke drew with Sunderland which meant his bet was a loser.

Because he placed his bet with William Hill, he was eligible for a £50 free bet due to their ‘acca insurance’ concession which states that should your “six or more team winning accumulator miss by one, you receive your stake back in the form of a free bet.”  Mr. Steen also bagged £5,000 from Britain’s biggest bookmaker because his was the bet that saw William Hill’s concessionary refunds top £10m to unlucky, losing punters this football season.

When asked, Mr Steen said he was “planning on buying a house, so this is a real bonus and will go towards that.”

“Our customers have really taken advantage of the concessions that have been on offer and we have handed over £10m worth of free bets this season and there are still a couple of weeks to go,” said William Hill spokesman Joe Crilly.

As well as Steven, William Hill gave out £20 to 250 other customers whose bets lost on Saturday.



  • Acca insurance, bore draw and second goalscorer were introduced in 2011
  • The biggest day for refunds this season was on boxing day when £234,300 was refunded to punters
  • Average redeemed value since the start of acca insurance is £6.81
  • 6,616 average daily unique accounts redeem an award


What Concessions do William Hill offer:

Acca insurance – Acca insurance is now available over both internet and mobile channels at William Hill. Simply place a football accumulator of SIX teams or more and if only one team lets you down, we’ll refund your stake as a free bet.

Goalscorer second chance – Your stake is refunded as a free bet if your chosen first goal scorer does not score the first goal but does score the second.

Bore draw insurance – If a match finishes 0-0, we’ll refund all losing correct score and double result bets on the match as a free bet.

Link to T&Cs