Sustainability By Graham Sharpe

Gamble Aware Week To Be A Winner

WITH THE BETTING INDUSTRY launching Gamble Aware Week on Monday, June 22, eighteen cross-Party members of the Scottish Parliament have signed up to MPS Kenny MacAskill’s motion supporting the industry’s initiative to promote responsible gambling.

SNP member for Edinburgh East, and former Cabinet Secretary for Justice, Mr MacAskill’s motion says:

‘That the Parliament welcomes Gamble Aware Week 2015; acknowledges that the campaign aims to promote responsible gambling and to highlight the help on offer to problem gamblers; recognises what it sees as the steps that are being taken by the betting industry to educate customers about the support services available, and understands that, in addition to a nationwide marketing campaign that has been designed to encourage gamblers to think responsibly when they bet, free drop-in advice services will be made available in Glasgow and Dundee.’

Andrew Lyman, Director of Public Affairs for Britain’s largest bookmakers, William Hill will be in Scotland on Monday as the Gamble Aware Week gets underway, making a presentation to MSPs on the Scottish Betting Industry and its contribution to Scotland’s economy and communities. The MSPs will visit a William Hill shop in Glasgow city centre to learn about betting shop products and responsible gambling controls.

The main purpose of the briefing is to convey factual information about recent research, the role of betting shops in Scottish communities, the myths that have developed around gaming machines and, the significant work undertaken by the betting industry to ensure that customers can safely enjoy their leisure experience.

The briefing will be followed by a William Hill shop visit by the Committee to talk to shop colleagues about betting shop products and how they implement responsible gambling controls.

Gamble Aware Week aims to:


·         Reinforce the new machine rule and tools available to control gambling behaviour( £50 stake, Linked Card and Mandatory limits)

·         Promote responsible gambling advice to all customers in shop

·         Raise awareness of what the industry is already doing to address public concerns about problem gambling – including self-exclusion, responsible gambling interactions, training,  and industry commitments e.g. removal of gaming machines advertising from shop windows and 20% dedicated to responsible gambling messages on all marketing materials.


All betting shops in Scotland will use “ Gamble Aware Week” marketing materials in their shop windows, and distribute leaflets to customers.

The posters and leaflets will promote and encourage access to the Gamble Aware website ( and National Gambling Helpline

Gamble Aware week will be promoted on shop gantries, gaming machine screens and TV screens located.

There are two free local counselling services sponsored by the industry available in Dundee and Glasgow city centres, in partnership with GamCare,  designed to inform families about how to spot problem gambling and to address it, to encourage customers to seek free professional help if they already have a problem.


  • 22nd of June- Glasgow media event. The local media, radio and digital media to be invited to the local drop-in centre event. GamCare will be in attendance alongside the ABB.
  • 23rd of June- Dundee media event. The local media, radio and digital media to be invited to the local drop-in centre event. GamCare will be in attendance alongside the ABB.