Super Bowl By Joe Crilly

Closest Super Bowl On Record To Break Betting Records

This year’s Super Bowl looks as though it is going to be a flip of the coin job with Britain’s biggest bookmaker, William Hill making both New England Patriots and Seattle Seahawks 10/11 shots to win the crowning event of the NFL season.


As with markets where we are unable to split the teams, punters are filling their boots on each side of the proverbial coin. Seattle are attracting the majority of the small stake (£1 - £20) punters, while the big boys are backing Tom Brady’s boys with bets of up to £20,000 being wagered on the Pats.


“This year’s Super Bowl is one of the closest ever and we certainly can’t split them and at the moment, neither can our punters,” said William Hill spokesman Joe Crilly. “Hopefully our customers form an opinion one way or the other in the days leading up to the big match.”


American football is one of the growth markets for British bookmakers primarily due to the increased interest in the sport on these shores. With three games planned for Wembley this year, it is 3/1 that a British franchise is playing in the NFL by the end of 2020 and it is 25/1 for the Super Bowl to be played at Wembley before the end of 2025.


It is one of the most watched sporting events in the world with 111.5m tuning in last week and it will be a global betting event as well. William Hill’s American sports books are expecting around $13m to be wagered on the game with £2m expected in the UK and $1mAUS expected Down Under – all three targets surpassing what was taken last year.


“What was once the preserve of hardcore fanboys, NFL is now easily accessible to the millions around the world who want to watch it and the increase in turnover is indicative of this,” said William Hill spokesman Joe Crilly.


New England QB Tom Brady is the 7/4 favourite to be the Super Bowl MVP while it is Seattle’s slinger, Russell Wilson, who is next in the betting at 5/2. Rob Gronkowski and Jermaine Kearse represent the biggest liability in the MVP market at 14/1 and 80/1 respectively.


Super Bowl winner: 10/11 New England; 10/11 Seattle


MVP: 7/4 Tom Brady; 5/2 Russell Wilson; 11/2 Marshawn Lynch; 14/1 Rob Gronkowski; 20/1 Julian Edelman; 40/1 Earl Thomas; 50/1 Doug Baldwin; 66/1 Bobby Wagner; 66/1 Brandon LaFell; 66/1 Darrelle Revis; 66/1 Rob Ninkovich; 80/1 Byron Maxwell; 80/1 Jamie Collins; 80/1 Jermaine Kearse; 80/1 Jonas Gray; 100/1 BAR