Music Showbusiness By Joe Crilly

Brits Betting: There Will Be Blood And Music Royalty

Ed Sheeran and Paloma Faith have dominated the first day of Brit Award betting with the favourites in both the best male and best female categories attracting the most money from William Hill customers to win their respective awards. Sheeran is the 6/5 favourite to win the statue for best male while Paloma Faith is odds-on at 4/6 to win best female.


In the best group betting, it is Brighton based duo, Royal Blood who head the betting at 6/5 although Coldplay are close behind at 5/2.


“Ed Sheeran and Paloma Faith have exploded over the past 12 months and have flown the flag for Britain all over the world while Royal Blood are one of the hottest new properties but despite the differences between how established the acts are, they are all being tipped to pick up Brits,” said William Hill spokesman Joe Crilly.


Best group: 6/5 Royal Blood; 5/2 Coldplay; 3/1 One Direction; 7/1 Clean Bandit; 10/1 Alt-J


Best British male: 6/5 Ed Sheeran; 11/8 Sam Smith; 5/1 George Ezra; 10/1 Paulo Nutini; 16/1 Damon Albarn


Best British female: 4/6 Paloma Faith; 4/1 Ella Henderson; 5/1 FKA Twigs; 7/1 Jessie Ware; 8/1 Lily Allen