Corporate Innovation By William Hill PLC

William Hill SportsBook app passes two million downalods

LONDON - William Hill’s industry-leading iOS Sportsbook App has now been downloaded TWO MILLON times.

Fittingly, the landmark figure was reached on the weekend of England’s first FIFA World Cup 2014 match, following a large spike in downloads.

William Hill is an Official Supporter of the England Football Team.

Launched in 2012, it hit one million downloads in just over a year and reached 1.5m in early 2014. It has already been downloaded more than 80,000 times in the five days since the start of the FIFA World Cup.

In March this year, William Hill also launched the app on Android while in recent weeks iOS versions were launched in both Spain and Italy in time for the World Cup.

The App gives William Hill customers:

  • Quicker access to all mobile betting
  • Automatic log-in
  • Access to in-play radio & horseracing streaming
  • Alerts on latest prices and offers

William Hill’s commitment to lead and innovate in Online and Mobile betting was illustrated last November when it opened a 3,900 sq ft technological ‘centre of excellence’ in Shoreditch, east London.

Commenting on the 2m downloads, Juergen Reutter, Operations Director, William Hill Online, said: “This is a fantastic achievement and one of which we are extremely proud. 

“Since we launched in 2012 we have aimed to offer the best, most seamless, customer experience regardless of screen size, device or operating system. 

“Mobile is a fantastic way to engage with our customers anytime, anywhere and our iOS App has been fundamental in building that relationship. We don’t stand still and we constantly aim to improve our products. 

“To pass two million downloads shows we are listening to our customers and giving them the products and services they demand and expect from Britain’s No1 bookmaker.” 

Media Contact: Jem Maidment 07714 916134 /

About William Hill 

William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 17,000 people. Founded in 1934, it is now the UK's largest bookmaker with around 2,430 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. The Group’s Online business ( is one of world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their smartphone or tablet, by telephone and by text services. William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada, and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia is one of the largest online betting businesses in Australia after the Group acquired the Sportingbet Australia business in March 2013 and in August 2013, two of the leading online corporate bookmakers in Australia, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange and became part of the FTSE100 in May 2013. The Group generates revenues of around £1.5bn a year.