Football By Joe Crilly

Over 7000 Transactions Per Minute, £200m Set To Be Wagered – What The World Cup Means For Bookmakers!

Bookmakers, William Hill are gearing up for their biggest sporting event ever with the World Cup just six days away. Up to £200m is set to be wagered on the World Cup with William Hill from over 17m bets placed.

The World Cup final will be the single most popular football match in betting history with £11.5m set to be wagered compared with £6.25m staked in 2010. Betting could well peak at well over 7000 bets per minute during the busiest moments of the tournament.

The World Cup truly is a global event for punters, with William Hill expecting to take bets from countries through Azerbaijan to Zimbabwe.

“This World Cup is going to be huge,” said William Hill spokesman Joe Crilly. “It will break all records for a single sporting event.”

England are currently the longest price they have ever been for the World Cup at 25/1 but despite the negativity from the bookmakers has not put punters off. Roy Hodgson’s men represent the worst result for Hills with well over £1m racked up in liabilities already.

William Hill offered their first football betting coupon way back in 1939 when turnover reached the staggering figure of £6.92½.

Hosts Brazil are 3/1 favourites to win the World Cup this time around although the betting is incredibly close with Argentina 4/1 with Germany and Spain both 6/1.

Tournament winner: 3/1 Brazil; 4/1 Argentina; 6/1 Germany; 6/1 Spain; 16/1 Belgium; 20/1 France; 25/1 Colombia; 25/1 England; 25/1 Italy; 25/1 Uruguay; 28/1 Portugal; 33/1 Holland; 40/1 Chile; 100/1 Russia; 125/1 Ivory Coast; 125/1 Japan; 125/1 Switzerland; 150/1 Bosnia & Herzegovina; 200/1 Croatia; 200/1 Ecuador; 200/1 Mexico; 250/1 Ghana; 250/1 Greece; 250/1 Nigeria; 250/1 South Korea; 250/1 USA; 750/1 Australia; 750/1 Cameroon; 2000/1 Algeria; 2500/1 Costa Rica; 2500/1 Honduras; 2500/1 Iran