Corporate Innovation By William Hill PLC

William Hill Launch New Darts App for the PDC World Darts Championship

William Hill, the new sponsor of the PDC World Darts Championship, has launched an exciting new darts in-play betting app.

The William Hill Darts app, which is now live in the App Store,  includes innovative features such as live match simulation from all major PDC and BDO events, player statistics and results.

There will also be up to 26 betting markets per match available on the app including; Leg Winner, Highest Checkout, Under/Over, Red/Green, Number of 180’s and Correct Score.

Current William Hill account holders can use their existing log-in to access the action and new customers can select the quick and easy ‘Join Us’ button.

On the eve of the tournament, Phil ‘The Power’ Taylor is the current 2/1 favourite to win the William Hill World Darts Championship for a seventeenth time, while the defending World Champion Michael Van Gerwen can be backed at 11/4 with the sponsors.

‘We’re really excited about the start of the William Hill World Darts Championship and the launch of our new darts app.’ said Jamie Hart, Director of Innovation and Customer Experience at William Hill, ‘I think we’ve hit the bullseye with this app and believe it will be a massive hit with darts fans.’

Key features of the William Hill Darts app

  • Exclusive to iPhone and iPad
  • 26 markets per match
  • Simulated game play
  • Bet on all in-play markets offered or link directly


Screenshot of World Dart Championship app

Screenshot of World Dart Championship app



About William Hill

William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 17,000 people. Founded in 1934, it is now the UK's largest bookmaker with around 2,430 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. The Group’s Online business ( is one of world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their smartphone or tablet, by telephone and by text services.

William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada, and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia is one of the largest online betting businesses in Australia after the Group acquired the Sportingbet Australia business in March 2013 and in August 2013, two of the leading online corporate bookmakers in Australia, offering sports betting products online, by telephone and via mobile devices. William Hill PLC has been listed on the London Stock Exchange since 2002. The Group generates revenues of c£1.5bn a year.