By William Hill PLC

William Hill signs darts premier league deal

William Hill, the UK’s leading sports betting and gaming providers, have been unveiled as the new official betting partners of the McCoy’s Premier League Darts. The deal continues the bookmaker’s association with the sport following their successful sponsorship of the 2011 William Hill Grand Slam of Darts at the Civic Hall in Wolverhampton.

The new partnership with the PDC will allow William Hill to offer punters the opportunity to bet at each of the Premier League venues. They will also have a presence on the players’ shirts and at the fifteen arenas around the country.

Unsurprisingly, the bookmakers make Phil Taylor their 13/8 favourite to land his sixth Premier League crown, whilst double world champion Adrian Lewis is rated the 4/1 second favourite.

The top two players in the world will be joined by two previous Premier League winners – Gary Anderson (2011) and James Wade (2009). The pair are rated 9/2 and 7/1 respectively by William Hill.

Andy Hamilton (25/1), runner-up to Adrian Lewis in this year’s PDC World Championship, has been rewarded for his sensational run at the Ally Pally with a place in this year’s Premier League. ‘The Hammer’ will also be joined by Kevin Painter (25/1), the recent winner of the Cash Converters Player’s Championship in Doncaster.

The eight man line-up is completed by two former World Champions – Simon Whitlock and Raymond Van Barneveld. Whitlock, who suffered a broken ankle last year, is rated a 7/1 shot to bounce back to winning ways in the Premier League, while the out of sorts ‘Barney’ is one of the outsiders at 20/1 to win the event.

"We thank William Hill for their continued backing," said PDC Chairman Barry Hearn. "The William Hill Grand Slam of Darts was a huge success and it's great to welcome them as the official betting partners of the McCoy's Premier League Darts.

"The tournament is building into the most exciting yet since this concept was introduced in 2005 and we're delighted to have their support."

“We’re proud to become the official betting partners of the McCoy’s Premier League,’ said Kristof Fahy, Chief Marketing Officer at William Hill, ‘Darts is one of the fastest growing sports in the world, and we’re really excited to be associated with this fifteen night sporting extravaganza.”

“We think Phil Taylor’s early exit in the World Championships can be put down to a bad night at the office. He’s still the man to beat in our book and it would be a brave man backing against ‘The Power’ landing his sixth Premier league crown.”

2012 Premier League Darts Outright: 13/8 Phil Taylor, 4/1 Adrian Lewis, 9/2 Gary Anderson, 7/1 James Wade 7/1 Simon Whitlock 20/1 Raymond van Barneveld, 25/1 Kevin Painter 25/1 Andy Hamilton – 1/3 Odds Place 1,2 (odds supplied by William Hill, the official betting partner of the McCoy’s Premier league of Darts).