Corporate By William Hill PLC

William Hill Online launches Android App

William Hill, Britain’s biggest betting and gaming provider, has launched a brand new Android app for its mobile customers. The new application, which contains new features and enhanced graphics, will allow Android users to access over 40,000 pre match, in-play and speciality markets from William Hill Online on a daily basis.

In brief, it means android users can now place bets and manage their William Hill sportsbook account via their handset. The new app, which is quicker than the old version, is a recognition by the bookmaker that Android smartphones are becoming more popular with their customers.

William Hill and the Racing Post are also delighted to announce the launch of the android version of their horse racing app. More than 200,000 punters have already downloaded the Racing Post/William Hill Iphone version and the joint partners are expecting strong results from their Android version.

William Hill’s new Android app’s are free to download at and from download sites like to everyone running Android 2.2 on their device.

‘Our new optimised Android app’s are big additions to our mobile offering,’ said Michael Byrne, Head of Mobile at William Hill Online, ‘Some of our competitors have rushed to embrace iPhone, but have neglected the many customers who have embraced Android. This new app opens up our mobile sportsbook to a growing customer base and gives them a experience as good as any.’

‘Our recent product enhancements have driven strong growth over the last few months, and the response from our customer base has been very positive. In 2010, we experienced a 800% increase in bets, 828% increase in turnover, and a 900% rise in unique users.’

About William Hill
Founded in 1934, William Hill is one of the best known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. William Hill has been listed on the London Stock Exchange (WMH.L) since 2002 and employ over 16,600 people in the UK, Ireland, Gibraltar, Israel and Bulgaria.

William Hill is Britain’s biggest bookmaker, with a trusted high-street brand based on their in-depth knowledge of fixed-odds betting and unrivalled customer service. With the advent of internet betting and gaming, William Hill has extended their market-leading brand to a new generation of customers around the world.

For more details please contact
Tony Kenny
International Public Relations
William Hill Online
Tel: 00 353 868589276/00 353 1 8107376