Corporate By William Hill PLC

Do brits feel lucky? Well do they?

TV Presenter and actress Kate Thornton has revealed the nations views on the element of luck. The nationwide survey, commissioned by William Hill Bingo, revealed that 69% of the nation believed in luck, while 31% did not.

The survey, which marked the launch of William Hill Bingo’s Win-A-Car-A-Day in October promotion, also looked at a regional breakdown of the luckiest people in the country. People in Northern Ireland certainly believe in the luck of the Irish - with 62.5% of the people from the country convinced they are lucky, while only 29% of Scots believe they get any luck.

People from the North West, North East, Yorkshire, the Midlands don’t class themselves as lucky, but the Welsh (55.3%), Londoners (54.2%) and Easterners (52.2%), class themselves in the lucky bracket.

The poll also revealed we are a superstitious nation - with 57.5% of Britons adhering to superstitions. 39.8% of the population won’t walk under ladders, 30% won’t reveal their birthday wish after blowing out their candles, 8.7% would bring a lucky charm into an interview or exam and 0.8% would carry a lucky rabbits foot in their pocket.

‘I was shocked to see the Scots believe they aren’t lucky. I think I’ll have to have a chat to Andy Murray before next year’s Wimbledon. As for the Irish – everyone knows they are the luckiest people in the world,’ said Kate Thornton, ‘I was also amazed to see 0.8% of the population would walk around with a rabbit’s foot in their pocket for good luck – are they mad?’

Other interesting results from the survey include the number 7 being Britain’s luckiest number. 65% of white haired people believe they are lucky and 47% of people believe being nice to other people (karma) will change their luck.

71% of the nation believes they’d be lucky to win a car and they could be in luck next month! William Hill Bingo is giving Brits the chance to win a car everyday during October.

The giveaway is William Hill Bingo’s biggest ever promotion. And the good news for British players is that it’s the chic Fiat 500 they’re giving away.

The funky Fiat 500s are those ultra cool city cars with eye-catching headlights – you’ll definitely know it when you see one of them cruising down the road.

‘I’ve just had a go on the William Hill site and it’s great fun,’ said Kate, ‘I haven’t played too much online bingo in the past, but I think I’ll be having a crack at winning one of those Fiat 500. I just love those cars.’

‘We’re really looking forward to the Car-A-Day promotion. It’s our biggest ever Bingo promotion and we think it’ll be a huge hit with our new and existing players, said Anna Conley, Head of Bingo at William Hill, ‘Judging by our survey, the Scots probably don’t think have any chance of winning a car, but I’ve a sneaky feeling that our first winner will come from north of the border.’

To be in with a chance to win one of the cars simply log-on to for all the details.


About William Hill Bingo

William Hill is a leading name in gambling and online gaming, so it comes as no surprise to find out that William Hill Bingo is also Britain’s leading name in online bingo. William Hill Bingo is powered by the Virtue Fusion bingo software.

There’s a great selection of bingo games and side games to play at William Hill Bingo with some of the biggest and best progressive jackpots found there. You can play classic 90-ball bingo, 80-ball, shutter board bingo and the US-style 75-ball bingo at William Hill Bingo - plus some great twists on these classic games including speed 90-ball bingo and Deal or No Deal bingo.


There’s an unusual version of 75-ball bingo which awards five individual prizes during a single game. You win a prize for; one line, two lines, three lines, four lines and a full house. You can also play Deal or No Deal Bingo at William Hill Bingo where everybody chooses a box before the start of the game, and the full house winner has the chance to open the box or take the banker’s deal for an extra prize.

For more details please contact

Jennie Prest - Tel: +447740735464 or 
Kate Miller - Tel: +447725446317 or 
Tony Kenny - Tel: +353868589276 or