Corporate By William Hill PLC

Alphameric PLC - Contract

TurfTV announces contract with William Hill

Alphameric, the provider of end-to-end solutions for the leisure and hospitality sectors, is pleased to announce that its joint venture company Amalgamated Racing has signed a contract with major high-street bookmaker William Hill to show TurfTV in all of William Hill's 2,275 betting offices.

The contract, which runs until 31st January 2013, brings to more than 8,400 the number of Licensed Betting Offices contracted for TurfTV's full service, showing exclusive pictures from 31 leading UK racecourses together with a range of other betting content.

Alan Morcombe, Alphameric Chief Executive, said:
"William Hill's decision to contract with TurfTV is extremely pleasing and its adoption of the TurfTV channel signifies a milestone in the development of our business. It now means that TurfTV has signed long-term contracts with the three major bookmakers in the UK and Ireland and the bulk of the independent marketplace. I am delighted that William Hill has decided to become a customer and we will work extremely hard to deliver maximum benefit to its business."

For further information, please contact:

Alphameric plc  
Alan Morcombe, Group Chief Executive Tel. +44 01483 293971
Weber Shandwick Financial  
Nick Oborne / Georgia Dempsey Tel. +44 020 7067 0700


Notes to Editors

Alphameric plc is listed on the London Stock Exchange, and has for over 20 years provided a range of technology and operating services to the bookmaking market including Electronic Point of Sale ('EPoS') terminals, screen systems, media management and data services. Alphameric's customer base covers approximately 90% of British bookmaker shops including the major bookmakers such as William Hill, the Tote, Coral, Ladbrokes and BetFred. Alphameric provides media management services to nearly half of the smaller independent bookmaking market.

Amalgamated Racing is the owner of certain Licensed Betting Office media rights from 31 British racecourses, including Aintree, Ascot, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick, Cheltenham, Chester, Epsom, Goodwood, Hamilton Park, Haydock Park, Huntingdon, Kempton Park, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Pontefract, Redcar, Salisbury, Sandown Park, Thirsk, Warwick, Wetherby, Wincanton and York. Its shareholders are Alphameric Gaming Limited and Racecourse Media Services Limited (which in turn is owned by the participating race courses).