Responsibility By Bill South

The Power of Sport

At William Hill, we’re coming ‘Close to HOME’, focusing on three areas that fit with who we are to make a unique contribution to each of our local communities, from Manila to Sofia, Gibraltar to the UK, Darwin to Nevada.

These three areas are deliberately wide-ranging but all come from the reality of who we are today. Like Skills and Opportunity. We have a strong culture of developing our people to give them opportunities. In fact, three of our last four CEOs started their careers ‘on the shop floor’. We’re also a big employer of people who are important to the future, with 18-24 year olds making up around a quarter of our Retail team.

‘Local environment’ is a natural fit too. After all, what other company can say they have 2,360 businesses in the heart of our local communities in the UK? Filled with the kind of William Hill people who not only take your bet and make you a cup of tea but also bake you a birthday cake, pick up your shopping or drive you home. 

‘Sport’ is, perhaps, the most obvious area of all. And one William Hill people are passionate about on so many levels. Why, even the Patron of our foundation is an ex-Premier league footballer!

Sport can make an enormously positive difference to people’s lives. There’s a great example happening in our own Haringey home this week: the Box Cup.

Our corporate headquarters is in Wood Green, making us part of one of the most diverse communities in London. For some years now, we’ve been supporting the Haringey Police Community Amateur Boxing Club and this year we’ve signed up to support their Box Cup for the next three years.

Based in the heart of Tottenham, an economically deprived area of London with a high crime rate, the Club works with many disadvantaged young people, believing that boxing can provide a positive influence in their lives. They’ve witnessed the important role a club like theirs plays in an especially tough area, helping young people’s life skills and encouraging them to realise their potential in an area where they might otherwise become victims of their own environment. Drawing on my own past as a police officer, I can testify how clubs like Haringey’s are quite simply the difference, providing a chance for some young people to flourish in the most challenging of circumstances.

We’re excited to be able to support the Club’s annual Box Cup. Now in its 8th year, this is Europe’s largest senior open boxing tournament and it’s hosted at Alexandra Palace from 19 to 21 June. It draws over 300 male and female boxers from all over the UK, Norway, Sweden, Belgium, Switzerland and Ireland to compete at “the People’s Palace”.

We’re supporting the Club financially and we’re also lending them resources, like our in-house design team and our social media and marketing teams to help raise the profile of this fantastic event.

This is what ‘Close to HOME’ means for us. And if you’re close to Alexandra Palace this weekend, we hope to see you there.

Follow Haringey Box Cup 2015's hashtags on Twitter: #boxcup2015 #closetohome

[Image ref: William Hill is proud sponsor of Box Cup 2015]