System.Web.Mvc.HtmlHelper`1[Umbraco.Web.Models.RenderModel]

How we performed in 2019.

Group KPIs

Online net revenue (£m) 1

2017 617

2018 634

2019 738

£738m

Market entry in the US

2017 2

2018 7

2019 9

9 states

Cash generated by Retail (£m) 3

2017 148

2018 155

2019 71

£71m

Corporate responsibility KPIs

Employee engagement participation (%)

2017 89

2018 88

2019 87

87%

Retail net promoter score [NPS] (%)

2017 76

2018 76

2019 58

58%

Contribution to safer betting and gaming (%)

2017 0.1

2018 0.1

2019 0.1

0.1% of UK gross gambling yield

Channel KPIs: Online

Sportsbook margin (%)

2017 7.6

2018 8.0

2019 8.0

8.0%

+0.0ppts

Revenue per unique active player (£)

2017 258.3

2018 217.1

2019 233.0

£233.0

+7%

Unique active player (no. in 000s)

2017 2388.4

2018 3514.1

2019 3168.2

3,168,200

-10%

Channel KPIS: Retail

Sportsbook margin

2017 18.0

2018 18.2

2019 18.5

18.5%

+0.3 ppts

Average profit per LBO (£)

2017 68120

2018 64419

2019 39872

£39,872

-38%

SSBT staking as a percentage of total staking (%)

2017 7

2018 15

2019 19

19%

+4 ppts

Notes to charts
  1. Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.
  2. 24 states is contingent on the completion of the acquisition of Caesars by Eldorado. Excluding Caesars, William Hill US has access to 18 states. When referring to states this includes
    Washington D.C.
  3. Cash is EBITDA (excluding impact of IFRS 16) less capital expenditure, less exceptional cash items.
  4. Earnings before interest, taxation, depreciation and amortisation.