How we performed in 2015.

Group KPIs

Net revenue (£m) 1

2013 1486.5

2014 1609.3

2015 1590.9

£1,590.9m

-1%

Operating profit (£m) 2

2013 335.0

2014 372.2

2015 291.4

£291.4m

-22%

Basic, adjusted earnings per share (p) 3

2013 28.8

2014 29.9

2015 24.7

24.7p

-17%

Corporate responsibility KPIs

Employee engagement participation (%)

2013 51

2014 66

2015 75

75%

+9 ppts

Retail net promoter score [NPS] (%)

2013 47

2014 53

2015 68

68%

+15 ppts

Community contributions (£m)

2013 24.9

2014 23.8

2015 26.3

£26.3m

+11%

Channel KPIs: Online

Sportsbook gross win margin (%)

2013 8.1

2014 7.6

2015 7.8

7.8%

+0.2 ppts

Revenue per unique active player (£)

2013 189.1

2014 213.7

2015 204.6

£204.6

-4%

Unique active player (no. in 000s)

2013 2360.7

2014 2467.9

2015 2692.2

2,692,200

+9%

Channel KPIS: Retail

OTC gross win margin (%)

2013 19.4

2014 18.3

2015 17.8

17.8%

-0.5 ppts

Average profit per LBO (£)

2013 81,750

2014 80,301

2015 72,548

£72,548

-10%

Average gross win per machine per week (£)

2013 897

2014 939

2015 949

£949

+1%

Notes to charts
  1. Net revenue is a term equivalent to revenue measured at the fair value of the consideration received or receivable from customers and represents amounts receivable for goods and services that the Group is in business to provide, net of discounts, marketing inducements, VAT and other sales-related taxes.
  2. Operating profit/loss is defined as pre-exceptional profit/loss before interest and tax, and the amortisation of specific identified intangible assets recognised on acquisitions.
  3. Basic, adjusted EPS is based on profit for the period before exceptional items and amortisation of intangible assets recognised on acquisitions and omitted from operating profit.