How we performed in 2016.

Group KPIs

Net revenue (£m) 1

2014 1609.3

2015 1590.9

2016 1603.8

£1,603.8m

+1%

Adjusted operating profit (£m) 2

2014 372.2

2015 291.4

2016 261.5

£261.5m

-10%

Basic, adjusted EPS (p) 3

2014 29.9

2015 24.7

2016 22.3

22.3p

-10%

Corporate responsibility KPIs

Employee engagement participation4 (%)

2013 51

2014 66

2015 75

75%

+9 ppts

Retail net promoter score [NPS] (%)

2014 53

2015 68

2016 68

68%

-

Community contributions (£m)

2014 23.8

2015 26.3

2016 27.6

£27.6m

-

Channel KPIs: Online

Sportsbook margin (%)

2014 7.5

2015 7.7

2016 7.2

7.2%

-0.5 ppts

Revenue per unique active player (£)

2014 213.7

2015 204.6

2016 237.8

£237.8

+16%

Unique active player (no. in 000s)

2014 2467.9

2015 2692.2

2016 2245.9

2,245,900

-17%

Channel KPIS: Retail

Sportsbook margin

2014 18.3

2015 17.8

2016 17.6

17.6%

-0.2 ppts

Average profit per LBO (£)

2014 80,301

2015 72,548

2016 68,299

£68,299

-6%

Average gross win per machine per week (£)

2014 939

2015 949

2016 998

£998

+5%

Notes to charts
  1. Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.
  2. Adjusted operating profit is defined as profit before interest and tax, excluding exceptional items and other defined adjustments. We previously referred to this metric as ‘Operating profit’ and have updated its naming to clarify that it is an adjusted measure. Further detail on adjusted measures is provided in note 3 to the financial statements.
  3. Adjusted EPS is calculated using adjusted profit after tax and is used for remuneration purposes (see page 68 onwards) and in evaluating performance for dividend policy purposes. Further detail on adjusted measures is provided in note 3 to the financial statements. The calculation of EPS measures is shown in note 11 to the financial statements.
  4. In 2016, a full survey was not undertaken as the date of the annual survey has been moved. The next full survey will be undertaken in 2017.