Creating value for all stakeholders by leveraging our scale and expertise.

What we need  

Sources of capital and our advantage


  • Operational cash flows
  • Retained profits
  • Shareholder funds
  • Debt facilities

  • Staff expertise and loyalty
  • Supplier relationships
  • Intellectual property
  • Proprietary technology
  • Regulatory licensing
What we do

Investment in platforms which enable customers to enjoy gambling responsibly

  • Land-based, digital and omnichannel
  • Organic growth and acquisitions
  • Regulated and regulating markets

Sports betting

Our Trading team sets pricing (odds) and builds in a margin


Fixed margin built into random number generated games or margin for staging a game

How we do it

Market position and customer affinity

  • A great customer experience
  • Enabling responsible gambling
  • Brand awareness
  • Sports partnerships
  • Partnerships with governments and regulators
The results

Returns on investment and wider community contribution

  • Operating profits
  • Reinvestment in the business
  • Returns to shareholders and debt providers
  • Encouraging responsible gambling
  • Economic contribution through gambling duties, levies and tax
  • Employment and employee development
  • Partners and supply chain
  • Community and charity contributions