William Hill is official sponsor of the FA Cup

We became the first bookmaker to be associated with the FA Cup in 2012. We are very proud of this fact!

Kick for Cash at Hampden Park


We are giving two fans the chance to score up to £500 during half-time of next week’s Scottish Cup Final between Inverness Caledonian Thistle and Falkirk.

Oldest National Football Trophy


Pride and passion are also at the centre of William Hill's brand values and they are evident in every game in the Scottish Cup.

Royal seal of approval

The Duke of Cambridge gave his support to England Women ahead of June's World Cup in Canada.

Continuing a long tradition of royal presence at the FA Cup Final, on 30 May he'll present the winning team with the trophy from the Royal Box.

William Hill sponsorship

Scottish Cup Final 2 .jpg

Our sports sponsorship portfolio is heavily focused on the nation’s favourite sport - with our official sponsor status of the FA Cup and the England Team, while in Scotland we are the title sponsor of the William Hill Scottish Cup and an official supporter of the Scotland Team.