Big in Spain. And getting bigger.
Last week we were so excited to be announced as the new sponsor of El Chiringuito de Jugones, a popular Sports TV programme in Spain. It’s more or less the go to place to get your TV sports news.
In our Madrid office, we were all lucky enough to attend the star-studded event at the Madrid Railway Museum, along with the whole cast of El Chiringuito and a couple of ex-pro footballers from Real Madrid and PSG, Guti and Quique de Lucas.
Our host for the evening was Josep Pedrerol, the host of El Chiringuito. He introduced us and outlined the key reasons as to why this was such a good partnership – essentially – we all love football!
After that, Juanfe, another important member of the cast of El Chiringuito, conducted an interview with the two stars of the night, Guti and Quique de Lucas, each one of them representing their previous teams. It just so happened that it was the Real – PSG Champions League match was on just two days later – which was great for us as Juanfe talked through our odds, got the William Hill name out there. And, best of the lot was asking Guti and Quique to give us their #MiApuesta (Your Odds) bets for the evening.
As part of our sponsorship, we get three daily slots throughout El Chiringuito and our team is busy planning what we want to say and when – whether it’s #MiApuesta or Casino Happy Hour. There’ll also be a programme of social media campaigns where we’re asking all the El Chiringuito presenters to tweet out their own #MiApuesta mentioning the @WilliamHillES account.
We got really good coverage for the event across Spanish media and newspapers. We even popped up on TV too.
This has been a great project to work on for the team and the level of exposure we had was a fantastic experience for us as a team, and William Hill in Madrid.