Our culture


At William Hill we want to build world-class capabilities, driving a culture of collaboration and engagement. Our culture is centred around winning with the customer and on delivering a great customer experience. Our values promote continuous improvement and encourage everyone to keep their eyes on the customer to deliver an exciting experience.


Our people and our community

It is the people who work at William Hill who drive our positive contributions to society and community engagement, and most of them work on shop floors in small towns and shopping parades across the UK. Of these employees 56% are women, nearly 2,000 are over 50 and another 2,000 have more than ten years’ service.

Our colleagues are often involved in their local communities, and when the Covid-19 pandemic hit we were overwhelmed with stories of how our people had gone ‘above and beyond’ for others in their community. We celebrated our colleagues’ efforts through our ‘Lockdown Heroes’ awards.

All of our community programmes are powered by the enthusiasm and support of colleagues. Everyone at William Hill understands that community involvement is one of the best reflections of our values as a business.

Find out more about our positive contributions to society and community engagement here.

Creating a culture of safer gambling

We want safer gambling to be the norm. We examine our own conduct and values and consider what we can do to encourage safer gambling in our culture.  Customer protection is one of William Hill’s highest strategic priorities.  We put player safety at the heart of everything we do.

In 2020, we had an ongoing focus on continuous improvement of training, policies and procedures and the associated awareness, understanding and support of our colleagues.

Find out more about our approach to safer gambling.

Responding to the Covid-19 pandemic

Keeping customers safe
Keeping customers safe

William Hill have taken great care to ensure the safety of both their staff and customers during Covid-19

During the Covid-19 pandemic, our employees have worked hard to support the business and sustain our culture. The pandemic required us to be innovative in our approach to employee engagement and to implement changes in the way we communicated with colleagues and provided reassurance and clarity during challenging times.

The global pandemic has had a significant impact on our ways of working. The majority of our employees across all territories have successfully worked from home since March 2020. Some 7,644 colleagues, around 70% of the total workforce, were furloughed for 12 weeks during the first UK national lockdown. Throughout this time, we continued to pay salaries at 100%.

We took rapid action to increase our communications to provide reassurance to colleagues around job security, as well as introducing enhanced communications, with a particular focus on well-being and on encouraging innovative ways for teams to keep connected whilst working remotely.

Find out more about our culture.