In 1993, Bobby Moore died of bowel cancer at the age of just 51. That year, his widow, Stephanie Moore MBE, established the Bobby Moore Fund in partnership with Cancer Research UK to raise awareness of the disease and funds to support research.

Since its inception, bowel cancer mortality rates have fallen 30% and over £22m has been raised for research.

Bowel cancer is the second largest cause of cancer death in the UK, after lung cancer. Almost 100 people in this country are diagnosed with bowel cancer and 45 die from the disease every day.

The good news is that around two-thirds of bowel cancer cases could be prevented by changes to lifestyle. We can all make choices that will reduce our risk of the disease, such as taking plenty of exercise, maintaining a healthy body weight and eating a healthy diet. 

Find out more about bowel cancer and its symptoms.

Last year was the 50th anniversary of Bobby raising the 1966 World Cup for England, and the first year that William Hill partnered with the Fund. We are proud to announce our continued support this year for such a valuable cause.

Every week, around half a million people bet in William Hill’s high street betting shops. Among them are people at risk of developing bowel cancer - and their fathers, sons, wives, sisters and friends. This April, William Hill will be using our UK-wide network – with homes in thousands of communities – to help the Fund increase awareness of bowel cancer.

And on 28 April, our shop and office teams will come together for Football Shirt. For £2 each, we’ll be encouraging colleagues and customers to wear their shirt with pride and help us raise £100,000 to put the Fund well on track to achieve its £500,000 goal for this year.

Join us for Football Shirt Friday 2017