On 22 April 2016, William Hill asked football fans to put team rivalry aside and unite against cancer, by wearing their favourite team's colours.
2016 marked the 50th anniversary of Bobby raising the 1966 World Cup for England, and to help the Bobby Moore Fund kick off its anniversary celebrations, William Hill's shop and office teams came together for Football Shirt Friday.
For just £2 each, we encouraged colleagues and customers to wear their shirt with pride to help William Hill raise £100,000 to put the Fund well on track to achieve its £500,000 goal for this anniversary year.
There was no better excuse to represent their teams and, in doing so, our colleagues raised a staggering £20,000 on the day.
Football fans flocked into William Hill's 2,370 betting shops to help boost the Bobby Moore Fund's bid to raise money for their fight against bowel cancer, the disease which claimed the life of England's 1966 World Cup winning skipper at the age of just 51.
Bobby's widow, Stephanie Moore, MBE, is the driving force behind the fund named in his honour and this year, bookmakers William Hill are the official sponsors of Football Shirt Friday for 2016.
As Football Shirt Friday got underway, William Hill's then CEO, James Henderson, donned a replica England 1966 shirt to join Bobby's widow, Stephanie Moore, MBE, the driving force behind the fund named in his honour, at Wembley Stadium's Bobby Moore statue.