Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world.

Employing more than 15,500 people in 12 countries, at William Hill we continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices.  And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customers’ control as part of our Nobody Harmed ambition.

We started out as a UK business and this is still our home market, accounting for 86% of our business last year. But the share of our international revenues will go up as we continue to deliver on our strategy of building a digitally-led, internationally diverse gambling company. We have been licensed to deliver online betting and gaming in Italy and Spain since 2011 and 2012 respectively, and we have been operating in the US since 2012. Our European footprint significantly increased following our acquisition Mr Green, a high-growth European gaming business, in January 2019, while we are growing rapidly in the US as more states choose to regulate sports betting.

This is a highly innovative industry and, as one of the largest companies in gambling, we’re continuously investing in our people, product and marketing to bring customers a great experience.

Our brand is an 85-year-old favourite that has stood the test of time and still stands for the values espoused by William Hill himself – trust, integrity and customer service.

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